Marketing notes for healthtech & telehealth brands
Where compliance, patient trust, and marketing strategy meet — written from the intersection of nursing and marketing.
Telehealth Landing Page Copy Best Practices
Most telehealth landing pages lose patients before they ever reach the booking button. Five copy principles that actually move a worried visitor toward action.
Read the article →Medical Copywriter vs. General Copywriter for Healthtech
Where general copywriters get health claims wrong, before-and-after examples of risky vs. defensible copy, and a checklist for deciding when your content needs clinical review.
Read the article →3 Words That Get Your Telehealth Ad Rejected (And What to Say Instead)
One flagged word can cost you weeks of delay and ad spend. Here's exactly why three common phrases get rejected — and what to say instead without losing what makes them persuasive.
Read the article →Why Stock Photos Are Quietly Costing Telehealth Platforms Patient Trust
Patients are trusting you with something intimate. Here's why a generic stock photo of a doctor undermines that faster than almost anything else on your site — and what to use instead.
Read the article →