I made the worst and best decision of my life when I left nursing for marketing.

I help healthtech and telehealth brands market in a way that understands patients, survives compliance review, and still gets people to act.

Registered Nurse · Digital Marketer for Healthtech & Telehealth Brands

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Where a nurse's instinct meets a strategy that has to prove itself.

What I actually do

Not a general marketer who took on a health client. Marketing built around how health brands are trusted, regulated, and chosen.

Content & positioning
I turn your product into something a patient — and a board member — both actually trust. That means real language, real proof, and none of the stock-photo distance that makes health brands feel unsafe.
Marketing strategy
Built for how health buyers really decide: slowly, carefully, and only after trust is earned. Strategy here isn't a funnel copied from e-commerce — it's paced to match a longer, more careful decision.
Compliant messaging
Every claim is written to survive both platform review and legal review — without losing the thing that makes it persuasive in the first place.

Why I do it this way

The short version of a decision I still think about.

"I didn't trade a hard thing for an easy one."

Worst, because nursing was draining — and marketing is draining too. I didn't leave one exhausting thing for a restful one. I traded one kind of pressure for another.

Best, because I found something in marketing I never expected to love this much: the metrics, the not-knowing whether a strategy will actually work. That uncertainty pulls me in every time.

But I never really left healthcare behind. What I loved about nursing — directly making someone's life better — I wasn't willing to give that up either. So the decision was never really nursing versus marketing. It was refusing to choose, and building something at the intersection of both instead.

How I work

A short list of what you can expect, in plain terms.

Healthtech & telehealth only

I work exclusively with this niche, so I'm not learning your industry's constraints while working on your account.

Straight talk on what's flagged

If a claim won't survive ad review, I'll tell you before it costs you a launch — and give you the version that will.

Patient trust, not just clicks

Every piece of content is judged by whether it would make an actual patient feel safer, not just whether it converts.

Want a second pair of eyes on your marketing?

Send me a brand audit request and I'll take a real look — your positioning, your content, your patient-facing trust signals — and tell you what I'd change.

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Or comment / DM "AUDIT" on any of my posts — @mercy_healthmarketer